Susan Adams Blog for Marketing & Selling to the Affluent http://www.susanadamshome.com/blog Marketing & Selling to the Affluent Mon, 26 Mar 2012 15:11:42 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Affluent Clients Can Make or Break Your Business http://www.susanadamshome.com/blog/?p=1 http://www.susanadamshome.com/blog/?p=1#comments Thu, 15 Mar 2012 22:46:56 +0000 admin http://www.susanadamshome.com/blog/?p=1 Did you know that in 2009, the number of US households with a net worth of 1 million or more (excluding primary residence) swelled to 7.8 million?

Everybody talks about the Millionaire Next Door, but nobody tells you how to find them and market to them.

Who the heck are these people and how do you explode your profits by finding and  selling to them?

Not easy. If you’re rich, you spend a lot of money to remain anonymous. Most of the information on the wealthy comes from anonymous surveys they fill out about their buying habits.

As someone who is actively seeking more wealthy clients, where do you go for help? You know how valuable the income stream can be from acquiring just one new upscale client, but there’s so little good information about this very secretive group.

There are 21 million affluent households in the United States alone. That’s twenty-one million customers who don’t buy on price!

That’s right. A RECESSION PROOF CONSUMER! Isn’t that what every business needs right now?

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